We hope you will have a wonderful time and learn a lot about Agribusiness Marketing. This course discuss the basic principles of agribusiness marketing, which include the marketing concepts and process, marketing approach as well as utility creation. Analysis of marketing and marketing decision-making in product positioning, branding, pricing, promotion and channel of distribution are emphasized. This course also will guide the students to have better understanding key of agricultural marketing issues and concerns and who want to develop analytical skills used to evaluate different marketing problems and programs.
- Teacher: Prof. Madya Dr. Nalini A/p Arumugam